If employees are unsure how to answer a question, use this as an opportunity to tag a colleague or peer who you know can answer the question, therefore adding value to the enquirer. If they are using AI to gather form answers, ensure they check its accuracy. The Wellhub Editorial Team empowers HR leaders to support worker wellbeing. Our original research, trend analyses, and helpful how-tos provide the tools they need to improve workforce wellness in today’s fast-shifting professional landscape.

Social media platforms should be monitored and should never go without an active administrator/manager. If the administrator of a social media account is leaving CUNY or no longer wishes to be an account administrator, a new administrator should be identified immediately. Ownership should be transferred to the new administrator and any access the former employee had should be removed.

Intel Social Media Guidelines

Wendy’s social presence differs from its website and other marketing. Unit – Any University of Alabama official college, office, department, division, program, center, organization, or other area of campus. For concerns about content posted on OUSMAs or questions regarding content moderation, please contact the Strategic Communications Social Media Department. A unit should not post or share information about events, fundraisers, giveaways, etc., not related to the University or OUSMAs. Inactive accountsAt a minimum, account managers should review OUSMAs every 30 days.

Clear guidelines make employees more comfortable participating online and representing the brand accurately. Transparency about the company’s social media expectations can prevent misunderstandings and foster a positive online presence. Regular updates to the social media policy and training programs help keep pace with changing laws and industry regulations and standards. This approach keeps employees informed and compliant with the latest legal requirements, reducing legal risks and protecting the company’s reputation.

However, NYCPS employees should be aware that there are limitations to privacy settings. Private communication published on the internet can easily become public. Furthermore, social media sites can change their current default privacy settings and other functions.

How To Build A Social Media Policy [+template]

The vast majority of social marketers are now using AI to create, edit, and refine text. More than 40% are using AI tools to generate, edit, and refine images. Marketers in heavily regulated industries are using AI tools even more. “Many policies leave out disclaimers, but all policies should specify that personal opinions be clearly identified,” says Martin Gasparian, Attorney and Owner, Maison Law. The requirements are much more onerous for organizations in the regulated industries.

What Should A Comprehensive Social Media Policy Include?

These guidelines should be consistently applied to all users and expected of all social media operators. With more than 70% of Americans and 80% of Canadians using some social media, social networks provide a vast opportunity to reach and engage your customers. That said, you’ll need to lay down some ground rules to ensure your business’s social media channels accurately and professionally represent your brand. Employees can also suggest social content (like event photos or relevant news) to your social team so that they can create posts that align with your style guide for social media. Finally, include a link to your social media policy and social media guidelines for more details on the appropriate use of social media for your brand and your employees.